Calypso Develops Print And Interactive Campaign For Premier Restaurant
Calypso Communications, an issues-driven marketing, graphic design, and public relations agency, will conceptualize, develop, and design a complete print and interactive marketing campaign for Ristorante Massimo, located in downtown Portsmouth, New Hampshire.
A local favorite and a popular tourist destination, Ristorante Massimo has hired Calypso to help communicate the restaurant’s world-class cuisine, European ambiance, and superior hospitality to the 25-35 year old demographic in a variety of forms- electronic communications, traditional print advertising, and customer loyalty programs. Specifically, Calypso will develop an electronic newsletter, create a print advertising campaign, assist with media buying and placement, and support Ristorante Massimo’s strategic marketing efforts.
Calypso complements Massimo’s communication goals through strategic writing and design efforts that will reach the desired target market and more widely disperse awareness of the restaurant’s romantic surroundings, culinary delicacies, and superb service. Massimo Morgia, owner and proprietor of the restaurant, said, “We hired Calypso because of the agency’s track record of effectively targeting specific audiences with solid core messages and influencing consumers to take action.”
Ristorante Massimo selects seafood, meats, and seasonal vegetables based on freshness, variety, and flavor, to create dishes representing all regions of Italy. Known for outstanding hospitality, the finest in cuisine, and a selection of exquisite Italian and Californian wines, Ristorante Massimo boasts an exemplary collection of accolades from publications such as Bon App￩tit, Taste of the Seacoast, and Food and Wine Magazine and recently earned highest honors from New England Cable News’ (NECN) Phantom Gourmet (Platinum Plate) and was named a Delicious Destination by NECN’s TV Diner.
About Calypso Communications
Based in Portsmouth, New Hampshire, Calypso Communications provides domestic and global organizations including Fortune 500, mid-sized public and private companies, emerging local and equity backed businesses, and non-profit organizations with an array of communication expertise in message-driven marketing; strategic public, media, and investor relations and affairs; high-end graphic design; and web-based new media solutions. Calypso’s most recent accolade, a Summit Creative Award (Silver) for the development, writing, and design execution of a corporate annual review, is the agency’s twelfth major creative award in the past twelve months. For more information on how Calypso can help focus your corporate communications, visit www.calypsocom.com.
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For more information contact:
Cathleen Williamson
cwilliamson@calypsocom.com
603-431-0816
