Digital Data Security Leader BackStopp™ Taps Calypso
Portsmouth, New Hampshire-based Calypso Communications, a full-service marketing, public relations, and graphic design firm, recently was selected by BackStopp USA, also based in Portsmouth with affiliates in Sheffield, United Kingdom, to provide product brand management, retail packaging design, and strategic marketing services for its innovative suite of data security and destruction products.
Backstopp allows organizations and individuals to execute the remote deletion of data files on any lost or stolen PC, laptop, PDA, or mobile phone through mobile networks, the Internet, or with radio-frequency identification (RFID). The technology employs U.S. Department of Defense standards to ensure the rapid and comprehensive destruction of targeted data; using BackStopp, the average laptop is cleansed in just 100 seconds.
BackStopp is always “on,” regardless of Internet connectivity, integrating culprit identification capability with volume-based file encryption and a secure online backup service so data can be easily reloaded onto new devices. Of specific interest to corporate, institutional, and governmental clients, the company’s software can inform BackStopp when a device with wireless or RFID capabilities moves outside permitted areas. BackStopp will then either automatically decommission the device or alert the legitimate user by text message.
BackStopp also includes a “Device Holiday” feature that specifies legitimate dates for a laptop to be turned off. If activated too early, Backstopp will either delete the data or send a text alert. Devices with webcams even allow BackStopp to photograph culprits.
BackStopp USA President and Founder Regan McCarthy is enthusiastic about partnering with Calypso in marketing his products throughout North America. “Calypso is extremely creative and has been immensely successful in marketing high technology firms,” he noted. “Entrepreneurs must create strong and compelling brand identities to establish competitive awareness. At the same time, they have to guard cash flow and expenses. Calypso understands this situation and is a committed partner to our success.”
Calypso Founder Kevin Stickney is equally pleased with the new relationship, noting, “Regan and his team at BackStopp are rapidly changing the game in data security for both individuals and for organizations of all sizes. We’re excited to be a part of an elite new standard for safe personal and professional data practices.”
For more information about BackStopp visit www.backstopp.com and www.backstoppusa.com.
About Calypso Communications
Based in Portsmouth, New Hampshire, Calypso Communications provides domestic and global organizations with a full array of strategic marketing communication services, including new media solutions, public relations, annual report and speech writing, crisis management, web design and development, survey research, and graphic design and production services. Calypso’s clients range from Fortune 100 to mid-sized public and private companies, emerging businesses, and non-profit organizations representing industries as diverse as Healthcare, Environmental, Financial, Manufacturing, Retail, Education, Technology, Hospitality, Energy, and the Arts. For more information on how Calypso can help focus your corporate communications, visit www.calypsocom.com.
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For more information, please contact:
Cathleen Williamson
Public Relations Director
Office: (603) 431-0816
cwilliamson@calypsocom.com
