Calypso Communications Partners with National Healthcare Initiative to Create Web-Based Grassroots Campaign
Calypso Communications, a full-service marketing, public relations, and graphic design firm based in Portsmouth, recently designed and developed the web-based platform for the “Say ‘Yes’ to Health Reform” (www.sayyestohealthreform.com) national online video campaign. Calypso implemented efficient, open-sourced blogging software to make possible the 50-state collaborative effort by the Partnership to Fight Chronic Disease (PFCD) to illustrate broad public support for addressing the chronic disease crisis in the United States.
“Calypso’s work with the initiative leveraged web-based networking tools like Vimeo to demonstrate the flexibility of social media and the ability of such sites to support complex, multi-user campaigns,” said Mike Teixeira, creative director for Calypso. “Since the PFCD wanted to quickly elevate its presence in the healthcare reform debate, a micro-site built on these technologies was the perfect solution.”
The “Say ‘Yes’ to Health Reform” campaign is a grassroots effort that aims to bring awareness to the United States’ chronic disease crisis and the impact it has on the American people. The site streams video testimonials from citizens affected by chronic disease discussing their support for comprehensive health reform that improves affordability, access, and quality. These numerous, diverse individuals demonstrate the extensive reach of chronic disease management and prevention issues throughout the nation.
“The “Say ‘Yes’ to Health Reform” micro-site humanizes the issues our country is having with chronic disease,” said Paul Young, Calypso founder. It allows our nation’s policymakers to step back from the intensity of the debate in Washington and see the individual faces and voices behind the fight for improved chronic disease management and prevention nationwide.”
To date the “Say ‘Yes’ to Health Reform” campaign website houses more than 100 video testimonials from residents throughout the 17 states in which the PFCD has chapters: Arkansas, Colorado, Connecticut, Delaware, Illinois, Indiana, Iowa, Maryland, Minnesota, New Hampshire, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Washington, and Wisconsin. Additional videos will be continuously uploaded and sent to representative Congressional members for the duration of the health reform debate. Visit (www.sayyestohealthreform.com) for more information.
