Zero Carbon Systems Engages Calypso Communications
Calypso Communications (www.calypsocom.com), a full-service marketing, public relations, and design agency, today announces its recent selection by Portsmouth-based Zero Carbon Systems for its strategic marketing expertise. Calypso will create the energy efficiency management firm’s visual brand identity and develop both print and online marketing tools as it prepares for international expansion.
“We provide a full complement of energy efficient solutions to the commercial, education, and government markets designed to reduce a property’s energy costs and greenhouse gas emissions,” said Ed Paslawski, founder and chairman of Zero Carbon Systems. “Calypso was selected to help us create our logo, collateral, and website because of its vast experience in the branding and alternate energy arena.”
Through the use of the Hallowell Commercial Combined Heating and Cooling System, Zero Carbon Systems works directly with clients to lower their heating and cooling expenses while virtually eliminating their carbon footprint. Zero Carbon Systems is the only commercial provider of this patented technology, which saves users up to 80 percent in monthly energy-related expenses.
“There is nothing like the Hallowell commercial system,” stated Jody Flynn, president of Zero Carbon Systems. “This system is the winner of the 2007 Dealer Design Award and the 2008 AHR Innovation Award. Every unit eliminates 7,000 pounds of greenhouse gases annually. With 300 percent efficiencies versus a natural gas maximum of 95 percent, this strategy leads the industry in all categories of heating and cooling solutions including geothermal.”
The Hallowell unit, when paired with Solar PV panels or other renewable energy sources, entirely eliminates a property’s HVAC greenhouse gas emissions.
Energy efficiency surveys and custom-designed solutions that include the integration and installation of solar photovoltaic panels, small wind turbines, weatherization and insulation, and high efficiency lighting and hot water systems are among the services offered by Zero Carbon Systems.
“Zero Carbon Systems successfully combines unique technology, knowledge, and entrepreneurialism in a way that will benefit both business and environment,” said Sharon Delaney, Calypso vice president of client services. “Calypso thrives on working with unique solutions providers in the world of sustainable energy. We are proud to assist this innovative company in its positioning for North American growth.”
Calypso’s environmental clients include industry leaders in clean coal, independent power, waste-to-energy, and other renewable energy fields, as well as early-stage startups in cellulosic ethanol, biodiesel, tidal power, thin-film solar technology, and geothermal energy. The agency’s services for startup and early-stage clients typically encompass strategic business plan research, writing, and development; branding; interactive, web, and new media campaigns; and investor, analyst, and customer communications.
