Wheelabrator Technologies
Posted by admin on January 30, 2010 · Leave a Comment
Calypso provides industry leader Wheelabrator with comprehensive issue, media, community, and brand management expertise.
THINK
Wheelabrator Technologies Inc. is a multi-billion dollar unit of Waste Management, Inc., the nation’s largest waste management services company. Wheelabrator is one of the nation’s most successful developers, owners, and operators of municipal waste-to-energy projects.
Industry growth has been continuously challenged for the past 30 years by general public opposition to waste disposal practices, state and federal emissions regulations, traditional recycling advocacy and opposition groups, activist environmental movements, and by the significant capital project economics and long-term disposal costs to communities. Wheelabrator continually faces community, government, and advocacy group opposition to its facilities, challenging Calypso Communications to help shift public opinion of company environmental and business practices.
CREATE
Retained for the past decade by Wheelabrator, Calypso conceived and developed comprehensive, perennial media relations, crisis situations, and brand/reputation campaigns for the company, helping build strong support with citizens and municipal leaders across the United States. Calypso also designed an annual stakeholder survey research initiative and conceived and developed a national Wheelabrator Environmental Symposium, now attended by more than 200 middle school students presenting year-long projects on environment, land use, sustainable development, and energy issues and challenges.
DELIVER
Calypso consistently helped Wheelabrator work more effectively with industry trade groups to impact legislation; secured local, regional and national media coverage that highlighted the benefits of waste to energy; positioned key management as thought leaders; and prepared the company to address crisis events spanning plant fatalities to labor actions to neighborhood protests and environmental non-compliance incidents.
Annually, Calypso worked to fully create and promote the Symposium, focusing on linking school projects to local environmental initiatives by the company, and to involve Wheelabrator employees as experts and resources in all aspects of the project. In addition, Calypso helps garner local government and business support for the education event,further bolstering Wheelabrator’s local image and reputation.
Calypso designed and created all marketing communications tools including the corporate website, plant websites that are compliance-focused for community access, award applications, newsletters, collateral pieces, and advertisements with consistent branded messages and visual identity.
Calypso provides industry leader Wheelabrator with comprehensive issue, media, community, and brand management expertise.
THINK
Wheelabrator Technologies Inc. is a multi-billion dollar unit of Waste Management, Inc., the nation’s largest waste management services company. Wheelabrator is one of the nation’s most successful developers, owners, and operators of municipal waste-to-energy projects.
Industry growth has been continuously challenged for the past 30 years by general public opposition to waste disposal practices, state and federal emissions regulations, traditional recycling advocacy and opposition groups, activist environmental movements, and by the significant capital project economics and long-term disposal costs to communities. Wheelabrator continually faces community, government, and advocacy group opposition to its facilities, challenging Calypso Communications to help shift public opinion of company environmental and business practices.
CREATE
Retained for the past decade by Wheelabrator, Calypso conceived and developed comprehensive, perennial media relations, crisis situations, and brand/reputation campaigns for the company, helping build strong support with citizens and municipal leaders across the United States. Calypso also designed an annual stakeholder survey research initiative and conceived and developed a national Wheelabrator Environmental Symposium, now attended by more than 200 middle school students presenting year-long projects on environment, land use, sustainable development, and energy issues and challenges.
DELIVER
Calypso consistently helped Wheelabrator work more effectively with industry trade groups to impact legislation; secured local, regional and national media coverage that highlighted the benefits of waste to energy; positioned key management as thought leaders; and prepared the company to address crisis events spanning plant fatalities to labor actions to neighborhood protests and environmental non-compliance incidents.
Annually, Calypso worked to fully create and promote the Symposium, focusing on linking school projects to local environmental initiatives by the company, and to involve Wheelabrator employees as experts and resources in all aspects of the project. In addition, Calypso helps garner local government and business support for the education event,further bolstering Wheelabrator’s local image and reputation.
Calypso designed and created all marketing communications tools including the corporate website, plant websites that are compliance-focused for community access, award applications, newsletters, collateral pieces, and advertisements with consistent branded messages and visual identity.
