Babcock Power Inc.

Calypso Communications Increases Lead Generation Capabilities for Babcock Power

THINK

Articulate, through research, writing, visual design, and strategic investor relations, a value proposition for a privately held global power company with a defined acquisition/exit strategy. Calypso advises Babcock Power on a market-driven approach for deploying this proposition to a broad universe of potential suitors, including industry shareholders, passive investors, institutional investors, customers, partner and competitor companies, and employees.

CREATE
Calypso created a perennial platform for Babcock Power to characterize its growth, present positive and aggressive governance policies, unveil distinct competitive advantages, and explain its differentiating management skills to an increasingly selective investment community. Calypso integrated the Babcock Power brand by designing and developing print advertising, electronic, and direct mail marketing campaigns and trade show displays.

DELIVER
The annual report campaign successfully completed its first year and entered its second in a planned 5-year campaign toward client’s corporate exit goals. Calypso designed and deployed the corresponding direct mail campaign, which yielded an unprecedented 4% response rate and effectively increased the organization’s database and lead generation capabilities.