Celunol Corp.
Calypso Communications Helps Equity Backed Ethanol Firm Drive Awareness, Identity, and Exit Strategy
THINK
Celunol Corp, a privately held company headquartered in Cambridge, Massachusetts, was moving rapidly to commercialize its proprietary technology for producing ethanol from a wide array of cellulosic biomass feedstocks. With pilot facilities and demonstration plants complete, Celunol planned to develop and build a portfolio of ethanol facilities in the U.S. and abroad. The company came to Calypso to help build investor and media awareness, and global brand identity, for this technology-driven alternative energy enterprise.
CREATE
To generate awareness for Celunol—its new technology, facilities, and management team—Calypso simultaneously launched an aggressive national media program and initiated a complete redesign of the company’s website. Calypso created a professional web presence combining static and dynamic formats. Designed for easy access to content that could be easily updated, the website builds awareness of the company’s unique services, expertise, and quality for clients within existing and expanded markets.
To present similar content in a different format, Calypso also developed an information kit for media, investors, prospective customers and other stakeholders. Consisting of a pocket folder with stacked insert sheets, the multi-purpose kit could be easily customized for target audiences. The integrated communications program also included media relations support speech writing, and presentation development to raise awareness and position Celunol in the alternative fuels and cellulosic ethanol industries.
DELIVER
Utilizing a bold new web presence, a printed information kit, and national media outreach, Calypso Communications delivered an integrated communications toolbox to consistently position Celunol in the industry and generate broad awareness among key stakeholders. In a rapidly changing, technology-driven environment, Calypso designed all of these materials to be easily updated as Celunol continues to expand its markets, facilities and expertise.
