Granite State College

Calypso Communications Markets Granite State College Name Change; Develops New Brand and Positioning to Enhance Image, Achieve Goals

THINK

Granite State College (GSC), formerly known as the College for Lifelong Learning, asked Calypso Communications to help support its 2005 name change. In creating this new brand identity, Granite State’s goal was to increase enrollment and improve its overall image. As part of an overall restructuring, GSC wanted to generate widespread public knowledge and awareness of the advantages of the higher education institution headquartered in Concord with satellite campuses throughout New Hampshire.

CREATE

Based on target market research and analysis, Calypso Communications developed a comprehensive media relations campaign to launch the name change and new brand. Calypso worked with GSC to develop the core messages, trained GSC spokespersons, and implemented a statewide media tour. In addition, Calypso launched a highly effective advocacy outreach program to alumni, the state legislature, local communities and GSC faculty and students to build relationships and support the College’s goals.

DELIVER

Calypso designed and managed a statewide media tour that included press conferences, sign unveilings, and interview opportunities for the president of Granite State College. In addition, Calypso crafted talking points, op-ed pieces, and fact sheets, gaining widespread earned media coverage in print, television, and radio. Calypso helped enhance the institution’s image and level of sophistication by consistently crafting every message and communication to resonate with its core messages and beliefs.