KYE Power
Calypso Communications Helps Position KYE Power, a Start-Up Women’s Golf Apparel Manufacturer
THINK
KYE”, a new high-end manufacturer of women’s golf apparel, needed to position its line of attractive golf attire that could be worn both on and off the course. As part of the company’s new branding, they called on Calypso Communications to develop a logo and a series of core messages that would differentiate KYE from the competition as a fashion-forward leader in the luxury apparel market.
CREATE
Using its comprehensive message development process, Calypso Communications created a series of core messages and positioning statements that differentiate KYE products and appeal to its high-end geographic and demographic target markets. Calypso also designed a logo, developed a product tag line, and created an identity program for the start-up company.
DELIVER
Calypso integrated core messages and positioning statements into KYE’s web design and marketing programs. Calypso Communications helped KYE establish its unique brand and quality image in the growing market for women’s golf apparel, both on and off the course.
Calypso Communications Helps Position KYE Power, a Start-Up Women’s Golf Apparel ManufacturerTHINKKYE”, a new high-end manufacturer of women’s golf apparel, needed to position its line of attractive golf attire that could be worn both on and off the course. As part of the company’s new branding, they called on Calypso Communications to develop a logo and a series of core messages that would differentiate KYE from the competition as a fashion-forward leader in the luxury apparel market.CREATEUsing its comprehensive message development process, Calypso Communications created a series of core messages and positioning statements that differentiate KYE products and appeal to its high-end geographic and demographic target markets. Calypso also designed a logo, developed a product tag line, and created an identity program for the start-up company.DELIVERCalypso integrated core messages and positioning statements into KYE’s web design and marketing programs. Calypso Communications helped KYE establish its unique brand and quality image in the growing market for women’s golf apparel, both on and off the course.
