The Music Hall

Calypso Communications helps the Music Hall raise funds in a very short time-span

THINK

A premier 100-year-old regional theater, The Music Hall was voted an American Treasure by the United States Senate and awarded a $395,000 Challenge Grant. The Music Hall had 12 months to raise $395,000 in matching funds or lose the entire grant.

CREATE

Sensitive to several capital campaigns running concurrently in the target market, Calypso created a one-year communications program that focused on the use of free media, events, and community outreach to draw attention to The Music Hall’s restoration process and cast a quiet but compelling appeal for money.

DELIVER

The communications program highlighted The Music Hall’s importance as a cultural anchor in the community—emphasizing its community involvement, economic impact, and social capital—while focusing attention on the multi-phase restoration. Three months into its communications plan, The Music Hall met its fundraising requirement.

“Calypso Communications has had a major impact on our Phase I fundraising success; because of the staff’s professionalism, media relations skills, and the collaboration of our two organizations, we’ve successfully raised the matching funds required to satisfy our grant award.” - Susan McDonough, Director of Development, The Music Hall