University System of New Hampshire
Calypso Communications Develops Public Relations Campaign for University System of New Hampshire
THINK
Not only was the University System requesting a more than tripling of its capital budget authorization, it was looking for a six-year authorization instead of the traditional biennial budget authorization. To complicate matters, the state legislature was grappling with a $200 million budget shortfall to fund K-12 education programs.
CREATE
Calypso designed and implemented a public relations program for the University System that included branding, message development, advocacy outreach and training, media relations, and advertising.
DELIVER
In June of 2001, the state legislature authorized a 6-year, $100 million capital spending program, more than tripling the state expenditures for USNH’s capital budget.
Our [public relations] campaign was well conceived and well executed, and Calypso’s role in strategic consulting and communications was critical. This resulted in an unprecedented financial commitment to public higher education.
Bruce W. Keough, Chair, USNH Board of Trustees
