Heliosphera

Calypso Communications Delivers Comprehensive Rebranding Platform to Major Global Solar Player

THINK
Next Solar, S.A., a vertically integrated, environmentally responsible solar panel manufacturer with a groundbreaking technology, needed to accurately communicate its competitive advantage and burgeoning leadership position in a highly fragmented and saturated space. The scope of the project began with the task of making the argument to keep the current corporate name or conceive a new one to set Next Solar apart from its competitors, first in Europe, then in the Middle East, the United States, and Asia. In Europe alone, over four hundred names are registered to companies in the solar industry.
CREATE
Calypso developed a messaging platform to identify the key differentiators of Next Solar, conducted a thorough communications analysis of the competitive space, and researched case studies to solidify a case for changing Next Solar’s name. These strategies combined with interviews with key Next Solar executives defined an attribute base by which possible names could be measured. Numerous creative brainstorming sessions resulted in a name that not only sounded innovative but met all the branding criteria to ensure smooth identity development.
DELIVER
In order to build a comprehensive brand identity around the newly dubbed Heliosphera, Calypso refined messaging for use in the company’s marketing collateral, created a new tagline, designed a corporate logo, and wrote a graphics standards manual detailing the proper use of the branding elements for multiple purposes and across any medium. The resulting brand identity of Heliosphera is unique in its messaging, its global appeal across divergent international audiences, and its look.