PSNH

Calypso Conducts Key Stakeholder Survey for PSNH; Provides Data for Effective Reputation Management

THINK
As the leading electric utility in the State of New Hampshire, Public Service New Hampshire (PSNH) knows that the company’s reputation is critical to its success. To enable PSNH to better manage its image and reputation among key constituents, PSNH engaged Calypso Communications to conduct a comprehensive opinion survey to measure its image and reputation on a variety of metrics. Third-party implementation of the survey assures confidentiality, providing data that is impartial and more accurate.
CREATE
The survey of key stakeholders, conducted by Calypso on a bi-annual basis, includes elected officials, municipality representatives, top customers, civic and business leaders, and environmental organizations. A total of (number) surveys are conducted through a combination of personal meetings, telephone interviews, and written questionnaires. Questions focus on such areas as customer service, economic development, environmental stewardship, corporate citizenship, communications and reputation, advertising awareness, and electricity supply. Results are tabulated and analyzed, providing a benchmark comparison that pinpoints areas of strength, as well as those that need improvement.

DELIVER
Calypso provides PSNH with a comprehensive statistical analysis and report on survey data. Responses also are compiled and presented in a qualitative report, with a representative sampling of verbatim responses. By indicating the percent change for each question over a two-year period, this benchmark comparison