B2B Social Media: Method Over Mythology
The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online.
Social media – the production, consumption, and exchange of online information through social interaction – promises users a world of instant awareness. For business owners, it offers unrestricted exploration, research, and relationship building without the economic, cultural, time zone, and sales-cycle restraints of traditional business marketing. And it’s here to stay. Read more
Writing for Your Customers
The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online here.
We all believe that good writing will yield good business results — and that carefully crafted company messages and thoughtful scripts will generate positive changes. There are, of course, diverse opinions on how to define and measure these goals. Read more
The New Green
The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online here.
“Sustainability,” as defined in the business lexicon, has evolved over the years. Today, its principles move small and large companies alike to proudly align what they make or what they do with progressive environmental and social practices, standards, and reporting measures. Read more
A Word’s Worth: What Matters Most to Business
The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online here.
Fine artists and novelists may disagree over the old ‘picture’s worth a thousand words’ adage, but for most companies the value of thoughtful, well-written words that define, direct, and differentiate a business is indispensable. Read more
Learning from BP and Washington
The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online here.
For decades to come, the explosion and subsequent oil spill from BP’s Deepwater Horizon rig will populate textbook chapters and training manuals on governance, communications, and crisis management topics. The new curricula will generate many “teachable moments” and foster robust, subjective debate. Read more
Turn Annual Reports into Best-Sellers
The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online here.
The Annual Report is too often underutilized in the literature racks of public companies. While thoroughly and sometimes even artfully detailing yearly achievement, it frequently fails to adequately compel investors, motivate employees, or inspire customers. As a requisite securities tool, it can create so much transparency that little is left to the imagination. Publicly traded companies forced to file reports often assign them to finance departments obsessed with financial results, lawyers paranoid by disclosure, or communications managers vying to win design awards. These publications represent a time-consuming expense — and an often missed marketing opportunity. Read more
Matching Your Message to the Money: Marketing a Startup to Investors
The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online here.
The distressed economy has been especially tough on entrepreneurs. As if it’s not hard enough to perfect new technology, protect complex intellectual property, and develop intricate global sales channels. Read more
Managing Your Brand: Don’t Wait for Crisis
The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online here.
A durable brand is complicated and elusive …; just ask Tiger Woods or Akio Toyoda. Six months ago, both men thought their family — and safety-infused brands were safely entrenched. Read more
Kleiner Perkins on Competition
I attended a great seminar last night at MIT in which Ray Lane, a Managing Partner at KP and colleague of Al Gore, gave a thoughtful (and alarming) presentation on global energy. Read more
Branding and Private Equity
I’m always surprised that more private equity and venture capital firms skip major conferences such as RETECH (this week, D.C.), especially when their portfolio investments in the sector – Read more
