Don’t “dis” Santa and expect me to buy your products!
I love this holiday time of year – truly everything about it makes me smile. There is rarely a Christmas carol or cookie I don’t like – and my desire for eggnog increases at a frightening pace as the big 25th approaches. The wreaths and huge decorated tree in Portsmouth, New Hampshire fill the town with a wonderful smell and I definitely do feel that old magic in the air with the reverence of almost 2000 years of Christmas celebration and the thousands of years more of winter Solstice reflections. At a youthful 40-something I still get that happy feeling of anticipation in my stomach as I wake ridiculously early on Christmas morning – my stocking and gifts calling to me throughout the night. And of course the extra effort made by just about everybody to be a little bit nicer and merrier is very welcome to me. Friends, family, traditional meals, hugs and surprises, quiet hushes under a lit tree or by a fire all take me to a wonderful place – and so I watch the marketing campaigns – particularly the TV commercials this time of year with a very keen eye to see what brands are honoring my type of holiday and who is sinking into a negative abys of pure commercialism without respect for some of the season’s greatest icons. Read more
YOU CAN’T HANDLE THE (whole) TRUTH!
We all know the sworn testimony oath that includes “the truth, the whole truth, and nothing but the truth” – but as I look at the way we receive our news today, I wonder if we actually have the patience to get to that level of information any longer. Instant access to small bites of a story, along with a continual feeding of only the most sensational and emotional angles I believe have hindered our ability and willingness to suss out the whole truth. Read more
Calypso Communications to Provide Pro-Bono Services For New Boy Scouts Endeavor
Calypso Communications, a full-service marketing, public relations, and design firm headquartered in downtown Portsmouth, has volunteered its services to the Daniel Webster Council of the Boy Scouts of America for an innovative new fundraising initiative planned for this summer. The Scouts will be celebrating the organization’s adventurous side and its 100th year anniversary with an event sure to shake up New Hampshire. Partnering with Over the Edge, a North American fundraising organization, the Council is planning Xtreme Descent 2009, an August 15th rappelling journey down the side of a Manchester office building. All proceeds from Xtreme Descent will benefit the many programs of the Daniel Webster Council.
Over the Edge – Testing the Ropes from Mike Teixeira on Vimeo.
The fundraiser will take place at the 24-story Brady Sullivan High-Rise at 1000 Elm Street, Manchester, New Hampshire. Calypso Communications will develop fundraising, promotional, and marketing materials, including a logo for Xtreme Descent, as well as provide public and media relations throughout the region.
This is not the first time the Boy Scouts have collaborated with Calypso. Last autumn, Calypso Communications generated fundraising materials and public relations efforts to promote the New Hampshire Moose Parade, a unique event that culminated in a black-tie gala where elaborately painted moose statues were auctioned off. All proceeds from that event also benefited the diverse youth and educational programs of the Daniel Webster Council.
“We are always delighted to work with the Daniel Webster Council on behalf of the young people and great programs it supports throughout New Hampshire,” shared Kevin Stickney, founder and president of Calypso. “We had a lot of fun and success last year and we hope to repeat that experience with Xtreme Descent. The Council and its leaders are highly unique and creative in developing fundraising opportunities.”
Mike Kaufman, scout executive, expressed similar enthusiasm. “When we got the chance to exclusive rights to the Over the Edge experience in our state, we had to take it,” explained Kaufman. “We chose to work with Calypso Communications because of their creative energy and enthusiasm, which will be reflected in the materials they design. We chose Over the Edge because of its tremendous 20-year record of pulling these events off safely. The equipment, practices, and procedures that they use are approved by Federal and State OSHA, Workers Compensation, and Industrial Rope Access Trade Association.”
Businesses and individuals interested in “going Over the Edge” by sponsoring or participating in Xtreme Descent may visit www.XtremeDescent.org, or call Joe Wiltrout, director of finance services for the Daniel Webster Council, at 603-625-6431 ext.117. For information on Over the Edge, please visit www.OverTheEdgeUSA.com.
For more information contact
Sharon Delaney
Calypso Communications
sdelaney@calypsocom.com
603-431-0816
