Oh oh! Looks like there is a change in plans.
Just about 5 minutes ago an announcement was made that the conference will be cut short tomorrow because of the Nor’Easter that is bearing down on Washington… Read more
First Full Day
Amazing…absolutely inspiring how many companies are thinking about, inventing and promoting renewable energy. Denmark, Australia, and Italy are among the countries promoting multinational partnerships and the floor is full of folks from India, Kazakhstan, Russia, and beyond lending an “exotic” flair to the conference.
Some great people have stopped by the booth to discuss how marketing communications can assist them to grow their businesses. Including
Revenue Spark - Interesting Group Connect Renewable Companies with Financing
CEIL – Center for Environmental Innovation and Leadership
EcoGen – Thermal Energy
Rock Advisory Group – Growth Strategy
Opening Night
Wow, what a blur. Today we spent most of the day trying to get our booth set-up. Read more
Branding and Private Equity
I’m always surprised that more private equity and venture capital firms skip major conferences such as RETECH (this week, D.C.), especially when their portfolio investments in the sector – and in this troubled economy – are so robust. They would see some interesting new ways to accelerate their exit strategies. When we help startup energy/environmental clients reach financial goals, we typically help create brand identity, ratchet up media attention, and launch solid investor communications strategies. The investors make their returns and the entrepreneurs move to the next level or retire. In this depression I’m not sure anything has changed, except the equity shops have extended their timeframes a bit. Still, strategic PR, social media presence, solid branding, aggressive media campaigns, crisis management … they’re all stepping stones to some liquidity event. Good, creative, innovative branding can easily divide the business of emerging energy firms into organizations that grow…and organizations that just grow old.
Meet You There
This year Calypso Communications will be attending the Renewable Energy Technology Conference & Exhibition (RETECH) in Washington D.C. We’ll be at booth #222 and will be posting updates from there here on our blog.
So, if you’re at the conference drop by and say hi and if not feel free to follow along from home.
Here’s a sneak peak…an early concept sketch of our booth.
