Can you identify a Communications Monster!?
A little holiday fun from your friends at Calypso. Happy Halloween!
Hang this in your office for easy reference.
B2B Social Media: Method Over Mythology
The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online.
Social media – the production, consumption, and exchange of online information through social interaction – promises users a world of instant awareness. For business owners, it offers unrestricted exploration, research, and relationship building without the economic, cultural, time zone, and sales-cycle restraints of traditional business marketing. And it’s here to stay. Read more
Ambitious taglines and other silly notions
Muhammad Ali - Think Different Campaign
I’ve been thinking a lot about the video below. I saw it a year or so ago and I think it subconsciously has driven a lot of my opinions on branding since then. But it resurfaced recently on Twitter, blogs, and the New York Times, and it’s been nagging at me.
Why? Well, it seems like I’ve been sitting in on more and more meetings where prospective clients want to jump right to a website and business cards. They’re excited to get started on a new project and launch their big idea out in the world. They have a logo they sort of like and not much in terms of a formal message. But they don’t seem to want to take the time to figure out how to simply deliver their big idea in terms that will inspire future customers or even their own employees with a succinct statement that encompasses their dream. Read more
Top Energy Industry Headlines September 10
A collection of today’s top stories
US climate action faces tough odds after election (Reuters)
Comprehensive climate control efforts could suffer more setbacks if Republicans take control of the House of Representatives or Senate in November’s congressional elections. Read more
Top Energy Industry Headlines September 9
A collection of today’s top stories
U.S. Carbon Dioxide Output to Climb 3.6% This Year, 0.4% in 2011, EIA Says (Bloomberg)
The EIA predicts that the increase in emissions from energy use is due to “forecasted economic growth combined with increased use of coal and natural gas.”
Top Energy Industry Headlines September 8
A collection of today’s top stories
DOE giving $575 million in carbon capture grants (Associated Press)
The U.S. Energy Department plans to award $575 million for 22 carbon capture research-and-development projects in 15 states. Read more
Top Energy Industry Headlines September 7
A collection of today’s top stories
U.S. Affirms 17% Climate Target; Envoys Cite Progress on `Green Fund (Bloomberg)
In the absence of cap-and-trade legislation, the EPA will move forward with regulations to meet the United States’ initial carbon emissions reduction goal of 17 percent by 2020 from 2005 levels. Read more
Top Energy Industry Headlines September 3
A collection of today’s top stories
Climate Envoys Seek Consensus on $100 Million in Aid for Poorer Nations (Bloomberg)
Envoys from more than 40 nations are in Geneva to brainstorm ways to help poorer nations get the estimated $100 million a year needed to fight global warming. Read more
Top Energy Industry Headlines September 2
A collection of today’s top stories
UN Carbon Offset Trades Near Record Premium to 2011 on Regulatory Review (Bloomberg)
The premium of United Nations emissions offsets for this year to those for 2011 traded near a record as the regulator reviews the way it awards emission credits tied to hydrofluorocarbons. Read more
Top Energy Industry Headlines September 1
A collection of today’s top stories
The Changing Climate for Environmental Legislation (Newsweek)
Waiting might be the best strategy for energy and climate-change advocates stymied by political inaction. Read more
