Cathleen is an award-winning senior marketing and communications professional with over 19 years experience building brands and increasing market share in highly competitive markets.? Her passion for achieving meaningful results has proven invaluable for a wide range of clients in a variety of industries including healthcare, education, technology, and environmental.

These are her musings...

 

B2B Social Media: Method Over Mythology

The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online.

Social media – the production, consumption, and exchange of online information through social interaction – promises users a world of instant awareness. For business owners, it offers unrestricted exploration, research, and relationship building without the economic, cultural, time zone, and sales-cycle restraints of traditional business marketing. And it’s here to stay. Read more

The power of community engagement

It looks like wind power is about to become substantially more prevalent here in New England.  Not only is the nation’s first large-scale, off-shore wind farm expected to come online in 2012 on Nantucket Sound, the world’s largest wind power producer, Iberdrola, recently announced  it will finance a $1.4 billion power grid upgrade to help pave the way for wind power in Maine.

What caught my eye was the substantial service territory this project will serve.   Read more