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Ocean Renewable Power Company (ORPC) is a leading developer of commercially viable technology and projects that generate clean, predictable power from river, tidal, and deep-water currents. Based in Portland, Maine and operating projects in some of the most robust and sought-after tidal energy and river current sites in the United States, it is the only company in New England and the Maritime provinces of Canada – and one of the few companies in the world – to generate electricity from ocean currents without using dams or impoundments.

As ORPC prepared for the launch of the Energy Tide 2 (ET2) – the largest ocean energy device ever deployed in U.S. waters – at its tidal power site in Cobscook Bay off the coast of Eastport, Maine, the company selected Calypso Communications to develop and implement a tailored communications plan to elevate awareness, drive potential investor interest, and demonstrate industry leadership.

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Calypso developed key messaging that demonstrated ORPC’s rapid growth trajectory, unique site development model, and proprietary technological developments, placing particular emphasis on the importance of tidal power as a viable renewable energy and the company’s first-to-market advantage. The messaging equipped ORPC with consistent language that effectively supported and exemplified the company’s leadership position. Calypso then collaborated with ORPC to establish and foster relationships essential to communicate its story of growth and technological advancements and elevate its position in the ocean energy industry. Calypso developed and leveraged media relationships in local, industry, and national press to maximize opportunities and positive press coverage, increasing ORPC’s positive exposure among potential financial investors, legislative leaders, local influencers, and its host community. The agency also engaged third party spokespeople to validate the ORPC story and provide additional industry insights that support tidal energy as a significantly viable renewable energy.

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Promotional Brochure - Design by Calypso

Through proactive outreach focused on ORPC’s technological developments, Calypso created opportunities for positive press in targeted industry and local media, reaching key influencers and potential investors to position the company for future growth. Renewable Energy World, highlighting the challenges many companies face in order to bring the ocean energy industry to commercial scale, cited ORPC as a leader in technological advancements and demonstration projects like the ET2 in its industry profile, “Ocean Renewable Energy Has Huge Potential But Not Without Giant Hurdles.”

“We are in this for the long haul…we knew that we needed to find a really strong, strategic partner that has some financial strength,” the June 2009 article quoted ORPC President and CEO Chris Sauer. “You have to be able to do it all. If you want to be successful in this industry, you need to understand the whole package of project development. This is not just about a technology.”

In addition to Renewable Energy World, Calypso secured coverage in New Energy Finance, R & D Magazine, Greentech Media, as well as the Quoddy Times, Portland Press Herald and Bangor Daily News, among others. Renewable energy bloggers, including Brandon L. Southall and Dan Gordon, continue to discuss the company’s technology.

ORPC’s ET2 demonstration project was recently tested and performed at design capacity, generating 60 kilowatts of electricity. The next generation of the company’s ocean tidal technology already in development could have up to one megawatt of capacity, enough to power 300 homes. ORPC plans to connect its commercial-scale technology to the Bangor, Maine Hydro Electric Grid in early 2011.

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As the leading electric utility in the State of New Hampshire, Public Service New Hampshire (PSNH) knows that the company’s reputation is critical to its success. To enable PSNH to better manage its image and reputation among key constituents, PSNH engaged Calypso Communications to conduct a comprehensive opinion survey to measure its image and reputation on a variety of metrics. Third-party implementation of the survey assures confidentiality, providing data that is impartial and more accurate.
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The survey of key stakeholders, conducted by Calypso on a bi-annual basis, includes elected officials, municipality representatives, top customers, civic and business leaders, and environmental organizations. A total of (number) surveys are conducted through a combination of personal meetings, telephone interviews, and written questionnaires. Questions focus on such areas as customer service, economic development, environmental stewardship, corporate citizenship, communications and reputation, advertising awareness, and electricity supply. Results are tabulated and analyzed, providing a benchmark comparison that pinpoints areas of strength, as well as those that need improvement.

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Calypso provides PSNH with a comprehensive statistical analysis and report on survey data. Responses also are compiled and presented in a qualitative report, with a representative sampling of verbatim responses. By indicating the percent change for each question over a two-year period, this benchmark comparison

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Utilities, Inc., the holding company for regulated utilities providing water and waste water services to 300,000 customers in 17 states, required an interactive and customer-friendly website that would raise brand awareness and create an overarching image of an environmentally responsible and compliance driven organization while conveying its commitment to customer service. The company chose Calypso to conceive, design, write, and develop a site that is user-centric and search-engine friendly for a variety of audiences including customers, employees, media, investors, and other stakeholders.
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The Calypso design and editorial team conducted research and interviews with Utilities, Inc. leadership to develop the website content, functionality, and design. Calypso designed and wrote the new website for the organization’s primary community and governmental readership. The goal: to create a website with a compelling and engaging look and feel that reflects the unique qualities of Utilities Inc. and its products.
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Calypso created a dynamic, enticing and professional web presence for Utilities, Inc. that effectively tells the company’s story with a balance of visual appeal and functionality.

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Logo

Next Solar, S.A., a vertically integrated, environmentally responsible solar panel manufacturer with a groundbreaking technology, needed to accurately communicate its competitive advantage and burgeoning leadership position in a highly fragmented and saturated space. The scope of the project began with the task of making the argument to keep the current corporate name or conceive a new one to set Next Solar apart from its competitors, first in Europe, then in the Middle East, the United States, and Asia. In Europe alone, over four hundred names are registered to companies in the solar industry.

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Styleguide

Calypso developed a messaging platform to identify the key differentiators of Next Solar, conducted a thorough communications analysis of the competitive space, and researched case studies to solidify a case for changing Next Solar’s name. These strategies combined with interviews with key Next Solar executives defined an attribute base by which possible names could be measured. Numerous creative brainstorming sessions resulted in a name that not only sounded innovative but met all the branding criteria to ensure smooth identity development.

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Stationary

In order to build a comprehensive brand identity around the newly dubbed Heliosphera, Calypso refined messaging for use in the company’s marketing collateral, created a new tagline, designed a corporate logo, and wrote a graphics standards manual detailing the proper use of the branding elements for multiple purposes and across any medium. The resulting brand identity of Heliosphera is unique in its messaging, its global appeal across divergent international audiences, and its look.

The NEFCO logo Designed by Calypso

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NEFCO is a rapidly emerging North American biosolids leader, with significant geographic and service expansion throughout the U.S., Canada, and Mexico. Calypso was approached by New England Fertilizer Company, aka NEFCO, because it wanted to revitalize its company name, logo, and brand identity as a key component to enlarging and energizing its business development efforts. Calypso understood NEFCO’s immediate needs to reinvigorate its business, raise the company’s visibility through the development of a strategic branding initiative, and advance the reach and impact of its corporate persona to drive the company to a nationwide industry leadership position. Our strategy was to harness previous company successes and demonstrate how this experience – coupled with new technologies, strategic alliances, and other initiatives – will move the company forward.

An Ad for the NEWEA Journal and Stationary System

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Calypso assisted NEFCO by creating a messaging platform that positions and characterizes NEFCO in a clear, compelling, and consistent manner for use in all strategic marketing communications and as the foundation for all creative executions. Positioning statement, value propositions and core messages were developed after a branding research phase that explored the company’s current reputation and self-beliefs alongside that of the competition. A comprehensive naming exploration phase resulted in the decision to use a well-known acronym for the company in place of a corporate name change.

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Upon the adoption of the new corporate naming and messaging, Calypso conceived a memorable, nationally relevant tagline for the corporate name NEFCO and created a new brandmark including the logo symbol and logotype that reflects the look and feel of the company. A comprehensive manual of brandmark guidelines was developed to ensure that internal and external marketers of NEFCO are complying with the new graphical and messaging standards. Calypso developed a cohesive set of corporate identity materials such as corporate stationary, business cards, and presentation template. Prior to the adoption of the new logo, Calypso crafted a transitional trade show booth and brochure. A new website is currently under development.

The GenPower.net Homepage

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GenPower is a leading U.S. developer of clean energy projects, with a unique focus on renewable energy technologies and backed by First Reserve, the nation’s largest energy-focused private equity partner. GenPower required a strategy to tell the story of their new company to the power development and investment community from a position of strength and clarity. As the holding company for a variety of power projects in various stages of development, GenPower needed to identify and separate its corporate message and image platforms from its projects while positioning the company for significant growth. The company’s largest project, Longview Power, is a 695-MW (net) supercritical pulverized coal facility under construction in West Virginia that will begin operations in 2011 as one of the cleanest, most efficient solid-fuel power plants in the United States. However, because it is a coal plant, Longview poses the greatest risk to the reputation of this emerging corporation with a goal of developing “clean” energy. AMDRI, GenPower’s not-for-profit affiliate, operates an acid mine drainage treatment facility to mitigate the ecological impact of contaminated water from a nearby abandoned coal mine. While the treatment facility addresses one of the region’s most pressing environmental concerns, Longview presents communications challenges for GenPower as the company focuses on renewable energy development.

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Calypso developed a protocol and messaging platform to effectively promote GenPower’s multi-fuel strategy, and an additional messaging platform to conveythe attributes of Longview Power and AMDRI. Calypso recognized the need to have a website dedicated to positioning GenPower among its constituents; and a system of linked but separate power project websites that are geared to the local communities and provide specific information to the affected municipalities and their citizens.

The GenPower.net Interior Page

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Calypso designed and launched an ongoing thought-leadership campaign designed to position GenPower as an industry leader and attract potential partners. By demonstrating the company’s expertise through industry events and thought leadership opportunities, establishing a presence where energy deals are made, communicating GenPower’s clean energy strategy and momentum via media relations, and providing ongoing crisis communications and messaging consultation Calypso is increasing awareness of the company with the end goal of attracting new business opportunities that will fuel the company’s growth. As part of this campaign, Calypso completed an Economic Impact Analysis which highlighted the fiscal and employment benefits to the community in order to provide fact-based benefits to enhance the Longview Power communications initiatives. Calypso completely redesigned GenPower’s website to showcase the company’s clean energy strategy and highlight the company’s industry leadership. Calypso is also designing a website for Longview Power.

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The cover to 2009 Annual Review

Articulate, through research, writing, visual design, and strategic investor relations, a value proposition for a privately held global power company with a defined acquisition/exit strategy. Calypso advises Babcock Power on a market-driven approach for deploying this proposition to a broad universe of potential suitors, including industry shareholders, passive investors, institutional investors, customers, partner and competitor companies, and employees.

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Calypso created a perennial platform for Babcock Power to characterize its growth, present positive and aggressive governance policies, unveil distinct competitive advantages, and explain its differentiating management skills to an increasingly selective investment community. Calypso integrated the Babcock Power brand by designing and developing print advertising, electronic, and direct mail marketing campaigns and trade show displays.

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The annual report campaign successfully completed its first year and entered its second in a planned 5-year campaign toward client’s corporate exit goals. Calypso designed and deployed the corresponding direct mail campaign, which yielded an unprecedented 4% response rate and effectively increased the organization’s database and lead generation capabilities.

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Needing to focus on the transition from privately held company to publicly traded corporation, InterGen needed one communications document to position itself with high profile owners (Royal Dutch Shell and Bechtel), displaying global growth strategies, unique corporate values and culture, competitive market distinctions, and long-term shareholder value.



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An annual review that combines effective reporting with dynamic images to communicate an integrated message of industry leadership.



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Calypso crafted the annual review text to concisely communicate themes of growth, innovation, and social responsibility. Original photography conveyed the diversity of an international company, proudly showcasing community outreach programs within a setting of advanced technology and power generation best practices. InterGen’s core values of integrity, teamwork, entrepreneurship, and corporate social responsibility were echoed throughout the report in both content and imagery.

“As a leading international power company, clear communications and solid reputation management are high priorities for InterGen, so we rely on Calypso Communications for a variety of professional services.” - Robert Morris, Vice President Public Affairs, InterGen

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Celunol Corp, a privately held company headquartered in Cambridge, Massachusetts, was moving rapidly to commercialize its proprietary technology for producing ethanol from a wide array of cellulosic biomass feedstocks. With pilot facilities and demonstration plants complete, Celunol planned to develop and build a portfolio of ethanol facilities in the U.S. and abroad. The company came to Calypso to help build investor and media awareness, and global brand identity, for this technology-driven alternative energy enterprise.

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To generate awareness for Celunol—its new technology, facilities, and management team—Calypso simultaneously launched an aggressive national media program and initiated a complete redesign of the company’s website. Calypso created a professional web presence combining static and dynamic formats. Designed for easy access to content that could be easily updated, the website builds awareness of the company’s unique services, expertise, and quality for clients within existing and expanded markets.

To present similar content in a different format, Calypso also developed an information kit for media, investors, prospective customers and other stakeholders. Consisting of a pocket folder with stacked insert sheets, the multi-purpose kit could be easily customized for target audiences. The integrated communications program also included media relations support speech writing, and presentation development to raise awareness and position Celunol in the alternative fuels and cellulosic ethanol industries.

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Utilizing a bold new web presence, a printed information kit, and national media outreach, Calypso Communications delivered an integrated communications toolbox to consistently position Celunol in the industry and generate broad awareness among key stakeholders. In a rapidly changing, technology-driven environment, Calypso designed all of these materials to be easily updated as Celunol continues to expand its markets, facilities and expertise.

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Green Earth Fuels, LLC, a vertically integrated biodiesel developer and producer with strong private equity funding and solid infrastructure partners, was focused on reaching an initial public offering stage in 12 months. The Company was preparing to open its first biodiesel production facility in Houston; was planning near-term site acquisitions and high-profile industry joint ventures; recognized the need for a Washington, D.C. legislative and lobbying presence; required a distinctive and professional Web identity and corporate collateral; and faced mounting national and local media skepticism over alleged political and economic conflicts between biofuels production and food agriculture in the United States. Green Earth Fuels turned to Calypso, recognizing its deep energy industry expertise, to oversee the strategy and tactics needed to address these challenges and build a highly visible national brand identity.

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To enhance professional industry and opinion leader awareness for Green Earth Fuels and its new production facility and business ventures, Calypso immediately conducted a comprehensive core message audit with Green Earth founders and executives to establish key industry differentiators. The agency used this messaging to redesign and rewrite the Company’s website and create a Media Kit portfolio to be used by national and local press as well as supplied to Washington-based representatives, political leaders, and other constituents. In addition, Calypso created targeted advertising, interactive presentations, invitations, and direct mail for the Company. For the Houston plant opening, EXECUTIVE BIOSwww.greenearthfuelsllc.com Director, maintaining overall responsibility for 14power plants and two pipelines in 11 countries with an investment value in excess of $2.3 billion. Before assuming the director role, Mr. Bafalis served as President, Southern Cone Region. Beginning in Brazilin 1997 with a staff of one, he established a successful,integrated energy company with a core business of gas pipelines, power generation, and oil and gas exploration properties, investments of $1.5 billion, and annual earnings (before interest and taxes) of $220 million.Over a period of five years, he drove the development of more than 2,000 MW of operating power plants and 1,500 miles of gas pipelines; completed more than $1 billion in project financings; and establishedEl Paso as the premier integrated energy company in Brazil. Before relocating to South America, he served as Vice President of Business Development,European Region, where he successfully acquired an energy center complex in Central Europe.Mr. Bafalis previously represented Mission Energy asExecutive Director for Brooklyn Navy Yard Cogen,where he led the successful development and construction of a 380-MW gas-fired power generation facility inNew York City. Mr. Bafalis spent the prior eight years developing waste-to-energy and wood-fired power projects for Waste Management, Inc. He currently resides in Houston with his wife and three children. As a founding principal of Green Earth Fuels, Greg Bafalis brings more than 20 years of project development experience in the energy sector, initially with companies specializing in waste-to-energy technologies and later in large-scale power and pipeline projects. Previously, Mr. Bafalis founded and was CEO of PointSouth Energy, a consulting group that focused on the development of energy-related projects. During this time he initiated the development of Cutuco Energy, an El Salvador-based LNG-fueled combined cycle power plant, and the successful development of a 30-million gallon per year biodiesel facility located in Houston, Texas, for Organic Fuels, LLC. Prior to founding PointSouth Energy, Mr. Bafalis represented El Paso Corporation as Senior Managing Gregory L. Bafalis President and Chief Executive Officer.Calypso planned and managed an elite event attended by nearly 200 guests, including Texas Governor Rick Perry, and covered by more than two dozen media outlets. Calypso also helped manage media and messaging for Fuels’ high-profile Sustainable Oils, Inc. joint venture, an initiative to produce biodiesel from Camelina in Montana with Targeted Growth, Inc.

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In order to build a comprehensive brand identity around the newly dubbed Heliosphera, Calypso refined messaging for use in the company’s marketing collateral, created a new tagline, designed a corporate logo, and wrote a graphics standards manual detailing the proper use of the branding elements for multiple purposes and across any medium. The resulting brand identity of Heliosphera is unique in its messaging, its global appeal across divergent international audiences, and its look.