THINK
As the leading electric utility in the State of New Hampshire, Public Service New Hampshire (PSNH) knows that the company’s reputation is critical to its success. To enable PSNH to better manage its image and reputation among key constituents, PSNH engaged Calypso Communications to conduct a comprehensive opinion survey to measure its image and reputation on a variety of metrics. Third-party implementation of the survey assures confidentiality, providing data that is impartial and more accurate.
CREATE
The survey of key stakeholders, conducted by Calypso on a bi-annual basis, includes elected officials, municipality representatives, top customers, civic and business leaders, and environmental organizations. A total of (number) surveys are conducted through a combination of personal meetings, telephone interviews, and written questionnaires. Questions focus on such areas as customer service, economic development, environmental stewardship, corporate citizenship, communications and reputation, advertising awareness, and electricity supply. Results are tabulated and analyzed, providing a benchmark comparison that pinpoints areas of strength, as well as those that need improvement.

DELIVER
Calypso provides PSNH with a comprehensive statistical analysis and report on survey data. Responses also are compiled and presented in a qualitative report, with a representative sampling of verbatim responses. By indicating the percent change for each question over a two-year period, this benchmark comparison

THINK
Utilities, Inc., the holding company for regulated utilities providing water and waste water services to 300,000 customers in 17 states, required an interactive and customer-friendly website that would raise brand awareness and create an overarching image of an environmentally responsible and compliance driven organization while conveying its commitment to customer service. The company chose Calypso to conceive, design, write, and develop a site that is user-centric and search-engine friendly for a variety of audiences including customers, employees, media, investors, and other stakeholders.
CREATE
The Calypso design and editorial team conducted research and interviews with Utilities, Inc. leadership to develop the website content, functionality, and design. Calypso designed and wrote the new website for the organization’s primary community and governmental readership. The goal: to create a website with a compelling and engaging look and feel that reflects the unique qualities of Utilities Inc. and its products.
DELIVER
Calypso created a dynamic, enticing and professional web presence for Utilities, Inc. that effectively tells the company’s story with a balance of visual appeal and functionality.

THINK
Next Solar, S.A., a vertically integrated, environmentally responsible solar panel manufacturer with a groundbreaking technology, needed to accurately communicate its competitive advantage and burgeoning leadership position in a highly fragmented and saturated space. The scope of the project began with the task of making the argument to keep the current corporate name or conceive a new one to set Next Solar apart from its competitors, first in Europe, then in the Middle East, the United States, and Asia. In Europe alone, over four hundred names are registered to companies in the solar industry.
CREATE
Calypso developed a messaging platform to identify the key differentiators of Next Solar, conducted a thorough communications analysis of the competitive space, and researched case studies to solidify a case for changing Next Solar’s name. These strategies combined with interviews with key Next Solar executives defined an attribute base by which possible names could be measured. Numerous creative brainstorming sessions resulted in a name that not only sounded innovative but met all the branding criteria to ensure smooth identity development.
DELIVER
In order to build a comprehensive brand identity around the newly dubbed Heliosphera, Calypso refined messaging for use in the company’s marketing collateral, created a new tagline, designed a corporate logo, and wrote a graphics standards manual detailing the proper use of the branding elements for multiple purposes and across any medium. The resulting brand identity of Heliosphera is unique in its messaging, its global appeal across divergent international audiences, and its look.

The NEFCO logo Designed by Calypso

THINK
NEFCO is a rapidly emerging North American biosolids leader, with significant geographic and service expansion throughout the U.S., Canada, and Mexico. Calypso was approached by New England Fertilizer Company, aka NEFCO, because it wanted to revitalize its company name, logo, and brand identity as a key component to enlarging and energizing its business development efforts. Calypso understood NEFCO’s immediate needs to reinvigorate its business, raise the company’s visibility through the development of a strategic branding initiative, and advance the reach and impact of its corporate persona to drive the company to a nationwide industry leadership position. Our strategy was to harness previous company successes and demonstrate how this experience – coupled with new technologies, strategic alliances, and other initiatives – will move the company forward.

An Ad for the NEWEA Journal and Stationary System

CREATE
Calypso assisted NEFCO by creating a messaging platform that positions and characterizes NEFCO in a clear, compelling, and consistent manner for use in all strategic marketing communications and as the foundation for all creative executions. Positioning statement, value propositions and core messages were developed after a branding research phase that explored the company’s current reputation and self-beliefs alongside that of the competition. A comprehensive naming exploration phase resulted in the decision to use a well-known acronym for the company in place of a corporate name change.

DELIVER
Upon the adoption of the new corporate naming and messaging, Calypso conceived a memorable, nationally relevant tagline for the corporate name NEFCO and created a new brandmark including the logo symbol and logotype that reflects the look and feel of the company. A comprehensive manual of brandmark guidelines was developed to ensure that internal and external marketers of NEFCO are complying with the new graphical and messaging standards. Calypso developed a cohesive set of corporate identity materials such as corporate stationary, business cards, and presentation template. Prior to the adoption of the new logo, Calypso crafted a transitional trade show booth and brochure. A new website is currently under development.

The GenPower.net Homepage

THINK
GenPower is a leading U.S. developer of clean energy projects, with a unique focus on renewable energy technologies and backed by First Reserve, the nation’s largest energy-focused private equity partner. GenPower required a strategy to tell the story of their new company to the power development and investment community from a position of strength and clarity. As the holding company for a variety of power projects in various stages of development, GenPower needed to identify and separate its corporate message and image platforms from its projects while positioning the company for significant growth. The company’s largest project, Longview Power, is a 695-MW (net) supercritical pulverized coal facility under construction in West Virginia that will begin operations in 2011 as one of the cleanest, most efficient solid-fuel power plants in the United States. However, because it is a coal plant, Longview poses the greatest risk to the reputation of this emerging corporation with a goal of developing “clean” energy. AMDRI, GenPower’s not-for-profit affiliate, operates an acid mine drainage treatment facility to mitigate the ecological impact of contaminated water from a nearby abandoned coal mine. While the treatment facility addresses one of the region’s most pressing environmental concerns, Longview presents communications challenges for GenPower as the company focuses on renewable energy development.

CREATE
Calypso developed a protocol and messaging platform to effectively promote GenPower’s multi-fuel strategy, and an additional messaging platform to conveythe attributes of Longview Power and AMDRI. Calypso recognized the need to have a website dedicated to positioning GenPower among its constituents; and a system of linked but separate power project websites that are geared to the local communities and provide specific information to the affected municipalities and their citizens.

The GenPower.net Interior Page

DELIVER
Calypso designed and launched an ongoing thought-leadership campaign designed to position GenPower as an industry leader and attract potential partners. By demonstrating the company’s expertise through industry events and thought leadership opportunities, establishing a presence where energy deals are made, communicating GenPower’s clean energy strategy and momentum via media relations, and providing ongoing crisis communications and messaging consultation Calypso is increasing awareness of the company with the end goal of attracting new business opportunities that will fuel the company’s growth. As part of this campaign, Calypso completed an Economic Impact Analysis which highlighted the fiscal and employment benefits to the community in order to provide fact-based benefits to enhance the Longview Power communications initiatives. Calypso completely redesigned GenPower’s website to showcase the company’s clean energy strategy and highlight the company’s industry leadership. Calypso is also designing a website for Longview Power.

THINK

The cover to 2009 Annual Review

Articulate, through research, writing, visual design, and strategic investor relations, a value proposition for a privately held global power company with a defined acquisition/exit strategy. Calypso advises Babcock Power on a market-driven approach for deploying this proposition to a broad universe of potential suitors, including industry shareholders, passive investors, institutional investors, customers, partner and competitor companies, and employees.

CREATE
Calypso created a perennial platform for Babcock Power to characterize its growth, present positive and aggressive governance policies, unveil distinct competitive advantages, and explain its differentiating management skills to an increasingly selective investment community. Calypso integrated the Babcock Power brand by designing and developing print advertising, electronic, and direct mail marketing campaigns and trade show displays.

DELIVER
The annual report campaign successfully completed its first year and entered its second in a planned 5-year campaign toward client’s corporate exit goals. Calypso designed and deployed the corresponding direct mail campaign, which yielded an unprecedented 4% response rate and effectively increased the organization’s database and lead generation capabilities.

THINK

A Collage to Commemorate Wheelabrator's 100th Anniversary

Wheelabrator Technologies Inc. is a multi-billion dollar unit of Waste Management, Inc., the nation’s largest waste management services company. Wheelabrator is one of the nation’s most successful developers, owners, and operators of municipal waste-to-energy projects.

Industry growth has been continuously challenged for the past 30 years by general public opposition to waste disposal practices, state and federal emissions regulations, traditional recycling advocacy and opposition groups, activist environmental movements, and by the significant capital project economics and long-term disposal costs to communities. Wheelabrator continually faces community, government, and advocacy group opposition to its facilities, challenging Calypso Communications to help shift public opinion of company environmental and business practices.

CREATE

Retained for the past decade by Wheelabrator, Calypso conceived and developed comprehensive, perennial media relations, crisis situations, and brand/reputation campaigns for the company, helping build strong support with citizens and municipal leaders across the United States. Calypso also designed an annual stakeholder survey research initiative and conceived and developed a national Wheelabrator Environmental Symposium, now attended by more than 200 middle school students presenting year-long projects on environment, land use, sustainable development, and energy issues and challenges.

DELIVER

Calypso consistently helped Wheelabrator work more effectively with industry trade groups to impact legislation; secured local, regional and national media coverage that highlighted the benefits of waste to energy; positioned key management as thought leaders; and prepared the company to address crisis events spanning plant fatalities to labor actions to neighborhood protests and environmental non-compliance incidents.

Annually, Calypso worked to fully create and promote the Symposium, focusing on linking school projects to local environmental initiatives by the company, and to involve Wheelabrator employees as experts and resources in all aspects of the project. In addition, Calypso helps garner local government and business support for the education event,further bolstering Wheelabrator’s local image and reputation.

Calypso designed and created all marketing communications tools including the corporate website, plant websites that are compliance-focused for community access, award applications, newsletters, collateral pieces, and advertisements with consistent branded messages and visual identity.

THINK
Green Earth Fuels, LLC, a vertically integrated biodiesel developer and producer with strong private equity funding and solid infrastructure partners, was focused on reaching an initial public offering stage in 12 months. The Company was preparing to open its first biodiesel production facility in Houston; was planning near-term site acquisitions and high-profile industry joint ventures; recognized the need for a Washington, D.C. legislative and lobbying presence; required a distinctive and professional Web identity and corporate collateral; and faced mounting national and local media skepticism over alleged political and economic conflicts between biofuels production and food agriculture in the United States. Green Earth Fuels turned to Calypso, recognizing its deep energy industry expertise, to oversee the strategy and tactics needed to address these challenges and build a highly visible national brand identity.

CREATE
To enhance professional industry and opinion leader awareness for Green Earth Fuels and its new production facility and business ventures, Calypso immediately conducted a comprehensive core message audit with Green Earth founders and executives to establish key industry differentiators. The agency used this messaging to redesign and rewrite the Company’s website and create a Media Kit portfolio to be used by national and local press as well as supplied to Washington-based representatives, political leaders, and other constituents. In addition, Calypso created targeted advertising, interactive presentations, invitations, and direct mail for the Company. For the Houston plant opening, EXECUTIVE BIOSwww.greenearthfuelsllc.com Director, maintaining overall responsibility for 14power plants and two pipelines in 11 countries with an investment value in excess of $2.3 billion. Before assuming the director role, Mr. Bafalis served as President, Southern Cone Region. Beginning in Brazilin 1997 with a staff of one, he established a successful,integrated energy company with a core business of gas pipelines, power generation, and oil and gas exploration properties, investments of $1.5 billion, and annual earnings (before interest and taxes) of $220 million.Over a period of five years, he drove the development of more than 2,000 MW of operating power plants and 1,500 miles of gas pipelines; completed more than $1 billion in project financings; and establishedEl Paso as the premier integrated energy company in Brazil. Before relocating to South America, he served as Vice President of Business Development,European Region, where he successfully acquired an energy center complex in Central Europe.Mr. Bafalis previously represented Mission Energy asExecutive Director for Brooklyn Navy Yard Cogen,where he led the successful development and construction of a 380-MW gas-fired power generation facility inNew York City. Mr. Bafalis spent the prior eight years developing waste-to-energy and wood-fired power projects for Waste Management, Inc. He currently resides in Houston with his wife and three children. As a founding principal of Green Earth Fuels, Greg Bafalis brings more than 20 years of project development experience in the energy sector, initially with companies specializing in waste-to-energy technologies and later in large-scale power and pipeline projects. Previously, Mr. Bafalis founded and was CEO of PointSouth Energy, a consulting group that focused on the development of energy-related projects. During this time he initiated the development of Cutuco Energy, an El Salvador-based LNG-fueled combined cycle power plant, and the successful development of a 30-million gallon per year biodiesel facility located in Houston, Texas, for Organic Fuels, LLC. Prior to founding PointSouth Energy, Mr. Bafalis represented El Paso Corporation as Senior Managing Gregory L. Bafalis President and Chief Executive Officer.Calypso planned and managed an elite event attended by nearly 200 guests, including Texas Governor Rick Perry, and covered by more than two dozen media outlets. Calypso also helped manage media and messaging for Fuels’ high-profile Sustainable Oils, Inc. joint venture, an initiative to produce biodiesel from Camelina in Montana with Targeted Growth, Inc.

DELIVER
In order to build a comprehensive brand identity around the newly dubbed Heliosphera, Calypso refined messaging for use in the company’s marketing collateral, created a new tagline, designed a corporate logo, and wrote a graphics standards manual detailing the proper use of the branding elements for multiple purposes and across any medium. The resulting brand identity of Heliosphera is unique in its messaging, its global appeal across divergent international audiences, and its look.