Calypso Communications Helps Position KYE Power, a Start-Up Women’s Golf Apparel Manufacturer

THINK

KYE”, a new high-end manufacturer of women’s golf apparel, needed to position its line of attractive golf attire that could be worn both on and off the course. As part of the company’s new branding, they called on Calypso Communications to develop a logo and a series of core messages that would differentiate KYE from the competition as a fashion-forward leader in the luxury apparel market.

CREATE

Using its comprehensive message development process, Calypso Communications created a series of core messages and positioning statements that differentiate KYE products and appeal to its high-end geographic and demographic target markets. Calypso also designed a logo, developed a product tag line, and created an identity program for the start-up company.

DELIVER

Calypso integrated core messages and positioning statements into KYE’s web design and marketing programs. Calypso Communications helped KYE establish its unique brand and quality image in the growing market for women’s golf apparel, both on and off the course.

THINK

A premier 100-year-old regional theater, The Music Hall was voted an American Treasure by the United States Senate and awarded a $395,000 Challenge Grant. The Music Hall had 12 months to raise $395,000 in matching funds or lose the entire grant.

CREATE

Sensitive to several capital campaigns running concurrently in the target market, Calypso created a one-year communications program that focused on the use of free media, events, and community outreach to draw attention to The Music Hall’s restoration process and cast a quiet but compelling appeal for money.

DELIVER

The communications program highlighted The Music Hall’s importance as a cultural anchor in the community—emphasizing its community involvement, economic impact, and social capital—while focusing attention on the multi-phase restoration. Three months into its communications plan, The Music Hall met its fundraising requirement.

Calypso Communications has had a major impact on our Phase I fundraising success; because of the staff’s professionalism, media relations skills, and the collaboration of our two organizations, we’ve successfully raised the matching funds required to satisfy our grant award.

Susan McDonough, Director of Development, The Music Hall