Ocean National Bank
Calypso Communications’ Marketing and Community Relations Programs Help Ocean National Bank
THINK As a result of joining the Chittenden family of local banks, Ocean National needed to maintain its image as a local community bank with the expanded capabilities of larger institutions in order to establish its new identity and capabilities in existing and expanded markets.
CREATE After interviewing Ocean National officers and key personnel, Calypso created a marketing program that focused on the use of free media, events, and targeted paid advertising to draw attention to Ocean’s rapid growth in strategic New England markets.
DELIVER The program highlighted Ocean’s unique strengths – community involvement, personalized banking, and commercial lending expertise – while focusing attention upon its unprecedented growth and expanded presence in the important Portsmouth, NH to Portland, ME economic corridor.
Our Board of Directors wanted a marketing program that would increase shareholder value. Calypso helped to create a plan that highlighted Ocean’s range of services and strategic bank locations, leveraging our community development efforts to drive that message home. Mission accomplished: our shareholders received a 70% premium on their stock when Ocean was purchased by Chittenden Corporation of Burlington, Vermont. Terri C. Beyer, Vice President Community Development, Public Relations, and Marketing, Ocean National
|
