Calypso Communications - a strategic marketing, corporate communications, and business development consultancy » Healthcare / Education

Walmart

Mike Teixeira — Sun, 31 Jan 2010 03:26:33 +0000

Calypso Communications Public Relations Expertise Helps Wal-Mart’s Public Image through Non-Profit Partnership

THINK
Wal-Mart has pledged to operate globally and give back locally. With newly formed State-Giving budgets, the company was looking to provide assistance to a worthwhile cause in New Hampshire. Calypso recommended a partnership with the NH Food Bank who was launching its new statewide Backpack Program, aimed at providing nutritious snacks and educational materials to at-risk children. Calypso designed and implemented a statewide public relations program for Wal-Mart and the NH Food Back to trumpet the partnership and kick off this worthy cause.
CREATE
Calypso formed a solid relationship between donor and recipient. Calypso used its depth of experience in reaching targeted audiences, writing compelling press collateral, attracting local officials and utilizing resources in the media to generate results for its clients. The two-part PR campaign highlighted the involvement of both parties and effectively built public awareness around the problem of hunger in the State of New Hampshire.
DELIVER
Calypso paired Wal-Mart’s desire for local outreach with the NH Food Bank’s need for Backpack Program funding. The program, which started in September and will continue throughout the 2008-2009 school year, was officially launched by the $80,000 Wal-Mart donation . The resulting campaign received widespread media and broadcast attention as well as a nod from Manchester Mayor Frank Guinta. Nearly a dozen media outlets ran the story, including broadcast segments on WMUR-TV and WOKQ radio. Feedback and interest by the press, schools, and agencies working with the kids has been fervent, with anticipation for a second event next fall.

Granite State College

Mike Teixeira — Sun, 31 Jan 2010 02:35:33 +0000

Calypso Communications Markets Granite State College Name Change; Develops New Brand and Positioning to Enhance Image, Achieve Goals

THINK

Granite State College (GSC), formerly known as the College for Lifelong Learning, asked Calypso Communications to help support its 2005 name change. In creating this new brand identity, Granite State’s goal was to increase enrollment and improve its overall image. As part of an overall restructuring, GSC wanted to generate widespread public knowledge and awareness of the advantages of the higher education institution headquartered in Concord with satellite campuses throughout New Hampshire.

CREATE

Based on target market research and analysis, Calypso Communications developed a comprehensive media relations campaign to launch the name change and new brand. Calypso worked with GSC to develop the core messages, trained GSC spokespersons, and implemented a statewide media tour. In addition, Calypso launched a highly effective advocacy outreach program to alumni, the state legislature, local communities and GSC faculty and students to build relationships and support the College’s goals.

DELIVER

Calypso designed and managed a statewide media tour that included press conferences, sign unveilings, and interview opportunities for the president of Granite State College. In addition, Calypso crafted talking points, op-ed pieces, and fact sheets, gaining widespread earned media coverage in print, television, and radio. Calypso helped enhance the institution’s image and level of sophistication by consistently crafting every message and communication to resonate with its core messages and beliefs.

University System of New Hampshire

Mike Teixeira — Sun, 31 Jan 2010 02:14:04 +0000

Calypso Communications Develops Public Relations Campaign for University System of New Hampshire
THINK
Not only was the University System requesting a more than tripling of its capital budget authorization, it was looking for a six-year authorization instead of the traditional biennial budget authorization. To complicate matters, the state legislature was grappling with a $200 million budget shortfall to fund K-12 education programs.
CREATE
Calypso designed and implemented a public relations program for the University System that included branding, message development, advocacy outreach and training, media relations, and advertising.
DELIVER
In June of 2001, the state legislature authorized a 6-year, $100 million capital spending program, more than tripling the state expenditures for USNH’s capital budget.
Our [public relations] campaign was well conceived and well executed, and Calypso’s role in strategic consulting and communications was critical. This resulted in an unprecedented financial commitment to public higher education.
Bruce W. Keough, Chair, USNH Board of Trustees