Calypso Communications Partners with National Healthcare Initiative to Create Web-Based Grassroots Campaign
Calypso Communications, a full-service marketing, public relations, and graphic design firm based in Portsmouth, recently designed and developed the web-based platform for the “Say ‘Yes’ to Health Reform” (www.sayyestohealthreform.com) national online video campaign. Calypso implemented efficient, open-sourced blogging software to make possible the 50-state collaborative effort by the Partnership to Fight Chronic Disease (PFCD) to illustrate broad public support for addressing the chronic disease crisis in the United States.
“Calypso’s work with the initiative leveraged web-based networking tools like Vimeo to demonstrate the flexibility of social media and the ability of such sites to support complex, multi-user campaigns,” said Mike Teixeira, creative director for Calypso. “Since the PFCD wanted to quickly elevate its presence in the healthcare reform debate, a micro-site built on these technologies was the perfect solution.”
The “Say ‘Yes’ to Health Reform” campaign is a grassroots effort that aims to bring awareness to the United States’ chronic disease crisis and the impact it has on the American people. The site streams video testimonials from citizens affected by chronic disease discussing their support for comprehensive health reform that improves affordability, access, and quality. These numerous, diverse individuals demonstrate the extensive reach of chronic disease management and prevention issues throughout the nation.
“The “Say ‘Yes’ to Health Reform” micro-site humanizes the issues our country is having with chronic disease,” said Paul Young, Calypso founder. It allows our nation’s policymakers to step back from the intensity of the debate in Washington and see the individual faces and voices behind the fight for improved chronic disease management and prevention nationwide.”
To date the “Say ‘Yes’ to Health Reform” campaign website houses more than 100 video testimonials from residents throughout the 17 states in which the PFCD has chapters: Arkansas, Colorado, Connecticut, Delaware, Illinois, Indiana, Iowa, Maryland, Minnesota, New Hampshire, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Washington, and Wisconsin. Additional videos will be continuously uploaded and sent to representative Congressional members for the duration of the health reform debate. Visit (www.sayyestohealthreform.com) for more information.
Zero Carbon Systems Engages Calypso Communications
Calypso Communications (www.calypsocom.com), a full-service marketing, public relations, and design agency, today announces its recent selection by Portsmouth-based Zero Carbon Systems for its strategic marketing expertise. Calypso will create the energy efficiency management firm’s visual brand identity and develop both print and online marketing tools as it prepares for international expansion.
“We provide a full complement of energy efficient solutions to the commercial, education, and government markets designed to reduce a property’s energy costs and greenhouse gas emissions,” said Ed Paslawski, founder and chairman of Zero Carbon Systems. “Calypso was selected to help us create our logo, collateral, and website because of its vast experience in the branding and alternate energy arena.”
Through the use of the Hallowell Commercial Combined Heating and Cooling System, Zero Carbon Systems works directly with clients to lower their heating and cooling expenses while virtually eliminating their carbon footprint. Zero Carbon Systems is the only commercial provider of this patented technology, which saves users up to 80 percent in monthly energy-related expenses.
“There is nothing like the Hallowell commercial system,” stated Jody Flynn, president of Zero Carbon Systems. “This system is the winner of the 2007 Dealer Design Award and the 2008 AHR Innovation Award. Every unit eliminates 7,000 pounds of greenhouse gases annually. With 300 percent efficiencies versus a natural gas maximum of 95 percent, this strategy leads the industry in all categories of heating and cooling solutions including geothermal.”
The Hallowell unit, when paired with Solar PV panels or other renewable energy sources, entirely eliminates a property’s HVAC greenhouse gas emissions.
Energy efficiency surveys and custom-designed solutions that include the integration and installation of solar photovoltaic panels, small wind turbines, weatherization and insulation, and high efficiency lighting and hot water systems are among the services offered by Zero Carbon Systems.
“Zero Carbon Systems successfully combines unique technology, knowledge, and entrepreneurialism in a way that will benefit both business and environment,” said Sharon Delaney, Calypso vice president of client services. “Calypso thrives on working with unique solutions providers in the world of sustainable energy. We are proud to assist this innovative company in its positioning for North American growth.”
Calypso’s environmental clients include industry leaders in clean coal, independent power, waste-to-energy, and other renewable energy fields, as well as early-stage startups in cellulosic ethanol, biodiesel, tidal power, thin-film solar technology, and geothermal energy. The agency’s services for startup and early-stage clients typically encompass strategic business plan research, writing, and development; branding; interactive, web, and new media campaigns; and investor, analyst, and customer communications.
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Digital Data Security Leader BackStopp™ Taps Calypso
Portsmouth, New Hampshire-based Calypso Communications, a full-service marketing, public relations, and graphic design firm, recently was selected by BackStopp USA, also based in Portsmouth with affiliates in Sheffield, United Kingdom, to provide product brand management, retail packaging design, and strategic marketing services for its innovative suite of data security and destruction products.
Backstopp allows organizations and individuals to execute the remote deletion of data files on any lost or stolen PC, laptop, PDA, or mobile phone through mobile networks, the Internet, or with radio-frequency identification (RFID). The technology employs U.S. Department of Defense standards to ensure the rapid and comprehensive destruction of targeted data; using BackStopp, the average laptop is cleansed in just 100 seconds.
BackStopp is always “on,” regardless of Internet connectivity, integrating culprit identification capability with volume-based file encryption and a secure online backup service so data can be easily reloaded onto new devices. Of specific interest to corporate, institutional, and governmental clients, the company’s software can inform BackStopp when a device with wireless or RFID capabilities moves outside permitted areas. BackStopp will then either automatically decommission the device or alert the legitimate user by text message.
BackStopp also includes a “Device Holiday” feature that specifies legitimate dates for a laptop to be turned off. If activated too early, Backstopp will either delete the data or send a text alert. Devices with webcams even allow BackStopp to photograph culprits.
BackStopp USA President and Founder Regan McCarthy is enthusiastic about partnering with Calypso in marketing his products throughout North America. “Calypso is extremely creative and has been immensely successful in marketing high technology firms,” he noted. “Entrepreneurs must create strong and compelling brand identities to establish competitive awareness. At the same time, they have to guard cash flow and expenses. Calypso understands this situation and is a committed partner to our success.”
Calypso Founder Kevin Stickney is equally pleased with the new relationship, noting, “Regan and his team at BackStopp are rapidly changing the game in data security for both individuals and for organizations of all sizes. We’re excited to be a part of an elite new standard for safe personal and professional data practices.”
For more information about BackStopp visit www.backstopp.com and www.backstoppusa.com.
About Calypso Communications
Based in Portsmouth, New Hampshire, Calypso Communications provides domestic and global organizations with a full array of strategic marketing communication services, including new media solutions, public relations, annual report and speech writing, crisis management, web design and development, survey research, and graphic design and production services. Calypso’s clients range from Fortune 100 to mid-sized public and private companies, emerging businesses, and non-profit organizations representing industries as diverse as Healthcare, Environmental, Financial, Manufacturing, Retail, Education, Technology, Hospitality, Energy, and the Arts. For more information on how Calypso can help focus your corporate communications, visit www.calypsocom.com.
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For more information, please contact:
Cathleen Williamson
Public Relations Director
Office: (603) 431-0816
cwilliamson@calypsocom.com
Calypso Communications to Provide Pro-Bono Services For New Boy Scouts Endeavor
Calypso Communications, a full-service marketing, public relations, and design firm headquartered in downtown Portsmouth, has volunteered its services to the Daniel Webster Council of the Boy Scouts of America for an innovative new fundraising initiative planned for this summer. The Scouts will be celebrating the organization’s adventurous side and its 100th year anniversary with an event sure to shake up New Hampshire. Partnering with Over the Edge, a North American fundraising organization, the Council is planning Xtreme Descent 2009, an August 15th rappelling journey down the side of a Manchester office building. All proceeds from Xtreme Descent will benefit the many programs of the Daniel Webster Council.
Over the Edge – Testing the Ropes from Mike Teixeira on Vimeo.
The fundraiser will take place at the 24-story Brady Sullivan High-Rise at 1000 Elm Street, Manchester, New Hampshire. Calypso Communications will develop fundraising, promotional, and marketing materials, including a logo for Xtreme Descent, as well as provide public and media relations throughout the region.
This is not the first time the Boy Scouts have collaborated with Calypso. Last autumn, Calypso Communications generated fundraising materials and public relations efforts to promote the New Hampshire Moose Parade, a unique event that culminated in a black-tie gala where elaborately painted moose statues were auctioned off. All proceeds from that event also benefited the diverse youth and educational programs of the Daniel Webster Council.
“We are always delighted to work with the Daniel Webster Council on behalf of the young people and great programs it supports throughout New Hampshire,” shared Kevin Stickney, founder and president of Calypso. “We had a lot of fun and success last year and we hope to repeat that experience with Xtreme Descent. The Council and its leaders are highly unique and creative in developing fundraising opportunities.”
Mike Kaufman, scout executive, expressed similar enthusiasm. “When we got the chance to exclusive rights to the Over the Edge experience in our state, we had to take it,” explained Kaufman. “We chose to work with Calypso Communications because of their creative energy and enthusiasm, which will be reflected in the materials they design. We chose Over the Edge because of its tremendous 20-year record of pulling these events off safely. The equipment, practices, and procedures that they use are approved by Federal and State OSHA, Workers Compensation, and Industrial Rope Access Trade Association.”
Businesses and individuals interested in “going Over the Edge” by sponsoring or participating in Xtreme Descent may visit www.XtremeDescent.org, or call Joe Wiltrout, director of finance services for the Daniel Webster Council, at 603-625-6431 ext.117. For information on Over the Edge, please visit www.OverTheEdgeUSA.com.
For more information contact
Sharon Delaney
Calypso Communications
sdelaney@calypsocom.com
603-431-0816
Pecha Kucha Night Comes To Portsmouth For A Second Time
Mike Teixeira, of Calypso Communications, and Jamila Taylor, of Latona Associates, today announced they will host Portsmouth’s second Pecha Kucha Night on Wednesday, July 8, 2009 at the Portsmouth Gas Light Co., 64 Market Street, Portsmouth, New Hampshire. Presentations start at 7 p.m. in the third floor nightclub. The evening will begin on the deck with drink and food specials from 5-6 p.m. with networking continuing until 7 p.m. The internationally acclaimed event brings together professionals from a variety of industries, melding the business and design worlds with its unique style and ground-breaking concept.
The term “pecha kucha” originates from the Japanese language meaning, “the sound of conversation.” The format allows speakers only 20 PowerPoint slides and 20 seconds of description per slide, a mere 6 minutes and 40 seconds each, to capture audience interest and deliver their message. This style encourages speakers to engage the audience in dialog rather than read from each slide, keeping energy high and eliminating the tedious and time-consuming nature typical to slide presentations of the past. Pecha Kucha Night promotes a creative platform based on the intersection of business and design and stimulates viewers through its precise and innovative methods that deliver compelling messages.
Moderated by Calypso’s Teixeira and Latona’s Taylor, the event will feature several speakers who will use global Pecha Kucka Night guidelines to deliver presentations on a variety of subjects. Topic selection is unlimited for participants, as long as regulatory guidelines are followed. “January’s Pecha Kucha Night proved to be a huge success and was really a sight to see,” said Teixeira. “The nontraditional format left everyone wanting more and we’re more than happy to give that to them.”
Conceived in 2003 by Astrid Klein and Mark Dytham of Klein Dytham Architecture in Tokyo, Japan, Pecha Kucha Night was developed as an event that allowed young designers to meet, network, and show their work in public. The unique format separates Pecha Kucha from typical business events, creating an opportunity for the creative community and the business world to share ideas. Pecha Kucha Night is now held in nearly 200 cities across the globe. Many universities and corporations have incorporated the time-saving method into curriculums and board rooms as a means of refocusing presenters on their messages and engaging the audience. Pecha Kucha continues to revolutionize interpersonal communication as it spreads across the globe, entering new cities and reaching new audiences each year.
“It’s exciting to bring such a unique, global event to Portsmouth,” said Taylor. “The Gas Light’s relaxed, lounge atmosphere makes it an ideal venue to encourage the open communication concept that is the basis of the event. Mike and I are anxious to see what the second Pecha Kucha Night has in store and encourage everyone to come out and experience it for themselves.”
The event is free and open to the general public. For further information on attending or presenting at this or future Pecha Kucha events, please contact Mike Teixeira at 603-431-0816 or visit www.calypsocom.com.
About Pecha Kucha
Pecha Kucha (Japanese for the sound of conversation) has tapped into a demand for a forum in which creative work can be easily and informally shown. This concept has a grown into global demand “without any pushing” as Pecha Kucha Night has spread virally to more than 200 cities across the world.
About Calypso Communications
Based in Portsmouth, New Hampshire, Calypso Communications provides domestic and global organizations with a full array of strategic marketing communication services, including new media solutions, public relations, annual report and speech writing, crisis management, web design and development, survey research, and graphic design and print services. Calypso’s clients range from Fortune 100 to mid-sized public and private companies, emerging businesses, and non-profit organizations representing industries as diverse as Healthcare, Environmental, Financial, Manufacturing, Retail, Education, Technology, Hospitality, Energy, and the Arts. Among the agency’s current clients are Concord Hospital; PhRMA; InterGen; Wheelabrator Technologies Inc.; Wal-Mart; and General Linen. For more information on how Calypso can help focus your corporate communications, visit www.calypsocom.com.
For more information contact:
Cathleen Williamson
Calypso Communications
603-431-0816
cwilliamson@calypsocom.com
Calypso Communications Named Agency Of Record For Exeter Rent-All
Calypso Communications, a full-service marketing, public relations, and graphic design firm, was recently hired as the marketing and public relations agency of record for Exeter Rent-All, a leading provider of party and equipment rental services throughout New England. Calypso will develop and implement a strategic communications program to launch the company’s newest product line and drive consumer recognition.
The marketing campaign will bolster Exeter Rent-All’s visibility and elevate it to top-of-mind awareness among corporate event planners, non-profit fundraising event organizers, academic institutions, and wedding industry professionals and brides. Calypso will focus on the company’s new premium product line of Sail Cloth Tents (www.sailclothtents.com), a custom-designed luxury tent line launching in New England this spring.
“Today many small businesses are hesitant to take financial or new product risks in this economy,” said Kevin Stickney, founder of Calypso Communications. “Exeter Rent-All listened closely to its customers and invested deeply in the design of a proprietary Sail Cloth Tent product. We’re thrilled to work with Exeter Rent-All to grow this innovative and exciting new offering.”
Sail Cloth Tents use a unique, lightweight fabric that creates an organic, translucent look and feel, providing a sophisticated environment for day and evening events. Custom-designed, varnished nautical side and center poles support the wedding-white Sail Cloth Tents, exuding elegance while maintaining durability and simplicity.
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About Exeter Rent-All
Exeter Rent-All is a family owned and operated company, fully committed to providing the finest products, best customer service, and most cost effective solutions for customer events available in Northern New England. Based in Exeter, New Hampshire, Exeter Rent-All has provided event and equipment rental services to clients throughout New Hampshire, Massachusetts, and Maine since 1986. Sail Cloth Tents, a division of Exeter Rent-All, is dedicated to the luxury event market.ﾠ For more information about Exeter Rent-All or a full list of its equipment and services, including Sail Cloth Tents, please visit www.exeterrent-all.com or www.sailclothtents.com.
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About Calypso Communications
Based in Portsmouth, N.H., Calypso Communications provides domestic and global organizations with a full array of communication services, including new media solutions, public relations, campaign development, speechwriting and preparation, annual reports, crisis management, survey research, web design and development, and graphic design and print services. Calypso’s current clients include Enercore Technologies; GenPower; InterGen; Covanta Energy; Babcock Power Inc.; Wal-Mart; General Linen; Concord Hospital; PhRMA; and Unitil. For more information visit www.calypsocom.com.
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For more information, please contact:
Cathleen Williamson
Public Relations Director
Office: (603) 431-0816
cwilliamson@calypsocom.com
Calypso Develops Print And Interactive Campaign For Premier Restaurant
Calypso Communications, an issues-driven marketing, graphic design, and public relations agency, will conceptualize, develop, and design a complete print and interactive marketing campaign for Ristorante Massimo, located in downtown Portsmouth, New Hampshire.
A local favorite and a popular tourist destination, Ristorante Massimo has hired Calypso to help communicate the restaurant’s world-class cuisine, European ambiance, and superior hospitality to the 25-35 year old demographic in a variety of forms- electronic communications, traditional print advertising, and customer loyalty programs. Specifically, Calypso will develop an electronic newsletter, create a print advertising campaign, assist with media buying and placement, and support Ristorante Massimo’s strategic marketing efforts.
Calypso complements Massimo’s communication goals through strategic writing and design efforts that will reach the desired target market and more widely disperse awareness of the restaurant’s romantic surroundings, culinary delicacies, and superb service. Massimo Morgia, owner and proprietor of the restaurant, said, “We hired Calypso because of the agency’s track record of effectively targeting specific audiences with solid core messages and influencing consumers to take action.”
Ristorante Massimo selects seafood, meats, and seasonal vegetables based on freshness, variety, and flavor, to create dishes representing all regions of Italy. Known for outstanding hospitality, the finest in cuisine, and a selection of exquisite Italian and Californian wines, Ristorante Massimo boasts an exemplary collection of accolades from publications such as Bon App￩tit, Taste of the Seacoast, and Food and Wine Magazine and recently earned highest honors from New England Cable News’ (NECN) Phantom Gourmet (Platinum Plate) and was named a Delicious Destination by NECN’s TV Diner.
About Calypso Communications
Based in Portsmouth, New Hampshire, Calypso Communications provides domestic and global organizations including Fortune 500, mid-sized public and private companies, emerging local and equity backed businesses, and non-profit organizations with an array of communication expertise in message-driven marketing; strategic public, media, and investor relations and affairs; high-end graphic design; and web-based new media solutions. Calypso’s most recent accolade, a Summit Creative Award (Silver) for the development, writing, and design execution of a corporate annual review, is the agency’s twelfth major creative award in the past twelve months. For more information on how Calypso can help focus your corporate communications, visit www.calypsocom.com.
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For more information contact:
Cathleen Williamson
cwilliamson@calypsocom.com
603-431-0816
