B2B Social Media: Method Over Mythology

The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online.

Social media – the production, consumption, and exchange of online information through social interaction – promises users a world of instant awareness. For business owners, it offers unrestricted exploration, research, and relationship building without the economic, cultural, time zone, and sales-cycle restraints of traditional business marketing. And it’s here to stay. Read more

Social Media Usage in the Utility Industry

We’re living in a social culture with conversations happening everywhere. So why not join in?

If you are a utility company that hasn’t jumped on the social media bandwagon yet there are probably a variety of reasons for not doing so. However, there are many opportunities in social media for public utility companies; in fact, many companies have already started taking advantage and are doing so quite successfully. Power and utility companies leading the way in social media are collaborating (at utility conferences and online) to share the best practices so fellow utility companies don’t have to walk into the unknown and begin building from the ground up. Read more

Learning from BP and Washington

The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online here.

For decades to come, the explosion and subsequent oil spill from BP’s Deepwater Horizon rig will populate textbook chapters and training manuals on governance, communications, and crisis management topics. The new curricula will generate many “teachable moments” and foster robust, subjective debate. Read more