Calypso Communications Expands Creative Talent

Posted by shoy on April 4, 2011 · 1 Comment

Stephanie Cornell, Art Director

Calypso Communications (www.calypsocom.com), a full-service strategic marketing, corporate communications, and business development consultancy, recently expanded its creative services department with the appointment of Stephanie Cornell as the firm’s art director. With 15 years of experience in media, marketing, and public relations at both the national and international levels, Cornell will be responsible for visual direction and implementation across Calypso’s growing client roster of energy, healthcare, and technology clients.

Cornell comes to Calypso after four years in Asia where she worked as a copywriter and project manager with consumer electronics giants such as LG Electronics and Sony Corporation for public relations firm Burson-Marsteller in Seoul, South Korea, and Tokyo, Japan.

This international business perspective has refueled her design and adds valuable experience as Calypso continues to add to its international presence. Prior to her move to Asia, Cornell worked as a graphic designer and art director to create advertising, merchandising, and marketing tools for consumer retail, food, and healthcare clients.

“Energy is an international industry and having her global insight will be a huge benefit to our client base,” says Mike Teixeira, Calypso’s creative director. “She is one of those rare creative folks who excels in multiple disciplines. She writes like a photographer, shoots like a story-teller, and designs with a passion-backed intellect. I’m excited to have Stephanie on our team.”

Cornell also brings ten years of experience in television and film production, having worked on numerous television commercials and motion pictures. Most recently, Cornell produced two television programs in 2010 for broadcaster Discovery Channel Asia, including a documentary about Korean figure skater and Olympic gold medalist Yuna Kim.

Cornell holds a Bachelor of Fine Arts in Film from Emerson College in Boston. She has recently relocated to Portsmouth, New Hampshire.

Filed under Press Releases, Uncategorized · Tagged with creative, Design, energy, healthcare, Marketing, Public Relations, technology

New England Fertilizer Company Taps Calypso Communications’ Industry Expertise for Brand Identity Revitalization

Posted by shoy on February 8, 2011 · 1 Comment

Calypso Communications (www.calypsocom.com), a strategic marketing, corporate communications, and business development consultancy, today announces the recent launch of the new website www.nefcobiosolids.com for New England Fertilizer Company (NEFCO), a leading developer and operator of heat drying and pelletization facilities in the United States. NEFCO selected Calypso to design and develop the site as well as a new logo, messaging, tradeshow booth, and collateral materials as part of an integrated brand revitalization campaign to position the company competitively as it significantly expands its strategic business objectives.

“As we approach two decades of operation, we’re confident that Calypso’s marketing expertise will help solidify our brand persona and introduce new areas of focus, differentiating ourselves from the competition,” said Jim Sullivan, NEFCO’s general manager.

Bold, colorful design reflective of NEFCO’s new brand image merges the vitality of nature and the company’s role in sustaining the environment. Targeted key messaging and integrated search engine optimization (SEO) improve user experience through intuitive navigation and interactive elements. Calypso developed the site on open source software to facilitate integration with current online technologies, incorporating a robust control panel for easy in-house editing.

Serving Boston and 43 surrounding communities for the past 18 years, NEFCO currently operates one of the world’s premier biosolids dewatering, drying, and granulation facilities in Quincy, Massachusetts. Additional facilities are located in North Andover, Massachusetts; Shakopee, Minnesota; West Palm Beach, Florida; and Cumberland, Maryland.

“NEFCO is poised to become an industry leader in the next several years,” said Kevin Stickney, founder of Calypso Communications. “We’re delighted to be working with such an innovative pioneer in the biosolids industry, a company that is rapidly reshaping the way communities manage and renew their water and wastewater resources.”

Filed under Press Releases · Tagged with Branding, energy, environmental, logo design, Marketing, SEO, web design

The Role of Marketing in the ‘Valley of Death’

Posted by Kevin Stickney on January 17, 2011 · 1 Comment

The following article is the first of a three part series in Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online.

Officers and men of the 13th Light Dragoons, who were the survivors of the charge, and are often used as a business metaphor for the dangers facing startup companies.

In helping early stage clients with investor marketing strategies, the term “Valley of Death” has been a common reference for years. The phrase, which rapidly earned its vernacular rank as credit markets weakened, is especially audible in energy and cleantech circles, although it can be heard from any sector in search of funding. Read more

Filed under Energy Insights · Tagged with cleantech, energy, investor marketing, Valley of Death, venture capital

Top Energy Industry Headlines September 1

Posted by shoy on September 1, 2010 · Leave a Comment